Apple Services Head Eddy Cue has said that “better and more” programming is coming to Apple TV after accepting the 2026 Entertainment Person of the Year award at Cannes.
Cue and producer Jerry Bruckheimer had already indicated one of the things we can expect: a sequel to F1 The Movie …
The award was made to Cue for the “world-class content” provided through the Apple TV platform. He responded by saying that the company had never strived to be the most, but rather the best, and that Apple was “just getting started.”
As TNW reports, Cue said that Apple wants to remain true to that principle while also increasing its output.
The piece says Apple actually used its small initial output as a selling point to producers.
The Hollywood Reporter noted that Bruckheimer had been similarly impressed by Apple’s response to his F1 movie pitch.
Cue said the company responded flexibly to what was happening in real time.
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